copywriting

After working in the retail and customer care branches of lifestyle brand Kendra Scott, I joined the copywriting team in 2022.

I quickly became hooked on seeing my words come to life alongside beautiful photography and design, and gained a deeper appreciation for the collaborative process that leads to a compelling final product.

My earlier experiences with the brand help me keep our customer front of mind with everything I write, including (but definitely not limited to) assets for: web (40M+ annual users), email (9M+ subscribers), organic and paid social (5M+ users), SMS (1M+ subscribers), retail and event marketing, packaging, brand collaborations, and wholesale (Amazon, Target, Macy’s, Nordstrom, Dillard’s, and more).

From large-scale campaign work to minute details, all of these pieces come together to create a distinct brand voice that I get to shape with every word I write.

Take a closer look at a selection of my copywriting work below. Each image will navigate you to a page with work samples.